'Pay pump prices' Hertz Ad...Plus $6.99 Refuelling Fee says Fine Print

While checking the news of the day, I noticed a new ad by Hertz that touts 'Take the easy route. Let us fill it up. Pay pump prices when you return your car*'.

I first thought here is an example of a company that understands the Consumed to Thrifty trend...

When I clicked on the Ad to see details on the offer, I was disappointed to see that 'a flat $6.99 refueling fee per transaction' is added...

A case of muddling the message...