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Peak Latte: Starbucks Sees Profits Drop 28% in Second Quarter
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by mtippett | May 1, 2008 at 08:32 am
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CHICAGO (AdAge.com) -- Amid disappointing earnings yesterday, Starbucks CEO Howard Schultz sought to quell fears about the company's future by offering guidance on earnings and store openings through 2011. He also announced an array of new beverage platforms, which some experts say are at odds with Starbucks recent back-to-roots theme.
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Most RecentMost Recommended Comments (2)
at 08:37 on May 1st, 2008
Maybe Mickey D's decision to sell lattes was more clever than it seemed, if the Golden Arches are waiting to collect fancy-coffee fans who no longer want to to pay pint-of-beer prices for a cuppa joe.
at 11:29 on May 1st, 2008
mtippett, I like this story. It's good stuff.