Peak Latte: Starbucks Sees Profits Drop 28% in Second Quarter
mtippett | May 1, 2008 at 08:32 amby
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CHICAGO (AdAge.com) -- Amid disappointing earnings yesterday, Starbucks CEO Howard Schultz sought to quell fears about the company's future by offering guidance on earnings and store openings through 2011. He also announced an array of new beverage platforms, which some experts say are at odds with Starbucks recent back-to-roots theme.
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