Penske, GM set to announce deal on Saturn

by Edmund Jenks | June 5, 2009 at 09:32 am
153 views | 9 Recommendations | 4 comments

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Penske, GM set to announce deal on Saturn

Penske, GM set to announce deal on Saturn

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The American motorsports and car leasing icon, Roger Penske, is set to take over the production of Saturn automobiles.

This is great news because it keeps the grand experiment put forward by General Motors to emulate Japanese manufacturing practices and show that the then, world's largest automobile manufacturing company, was not to big to be able to create a new way of doing the business of manufacturing and marketing cars!

General Motors is expected to announce later this morning that it has reached a tentative deal with Detroit auto tycoon Roger Penske to buy the Saturn brand and dealer network.

A sale would add to Penske's storied automotive career and cap a historic week for GM, which filed Chapter 11 bankruptcy Monday and announced a tentative deal Tuesday to sell its Hummer brand to Chinese-based Sichuan Tengzhong Heavy Industrial Machinery Co., Ltd. GM also is phasing out or selling its Saab and Pontiac brands.

Penske, a billionaire Detroit booster who oversaw the city's Super Bowl XL preparation, is a racing legend whose career has ranged from building engines as owner of Detroit Diesel Corp. to obtaining exclusive U.S. distribution rights for the Smart minicar.

A sale also would free Saturn from speculation about the brand's future that dealers complain has depressed sales since GM announced it would be either sold or phased out later this year.

"We're pretty excited to get that cloud removed," said Dan Jonuska, a Saturn dealer in Scottsdale, Ariz. "The cloud can go away and park anywhere it wants but right here."

GM would not confirm that a sale is imminent, nor that Penske is the likely buyer. A Penske spokesman did not return calls seeking comment.

"Negotiations are literally going around the clock and we hope to have something to announce soon," Saturn spokesman Steve Janisse said.

It was unclear whether Saturn's leadership team, including General Manager Jill Lajdziak, would be part of the deal.

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Roy C

The great irony is that "Japanese" manufacturing got its boost in terms of fit and finish from the American mathematician and statistician, Denning.

His work was ignored by the American car companies, and, so, he went to Japan, where real compettion with nine different car companies existed, unlike the US, and they listened to him.

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Edmund Jenks

I have always worked directly for manufacturing companies so I am a huge fan and like to understand the study of Form, Fit, Finish and Function!!

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Rahul S

I am glad that General Motors has got the best deal in the world. I hope Roger Penske has a plan to run Saturn as a viable company.  I wish they would have done the same thing to Pontiac also.


Rahul

Indian Car Advisor (<a href="www.carazoo.com">Carazoo.com</a>)

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Saturn Parts

An avid Saturn fan would be happy to see the Saturn brand's future to go on & we hope that it doesn't stop here.

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