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Polo by Ralph Lauren plans to launch shopping by mobile phones
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by rpshen | August 14, 2008 at 10:30 am
1001 views | 7 Recommendations | 12 comments
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The clothing and apparel industry has been hurt tremendously by the slowdown in the US economy. Don't fret because Polo by Ralph Lauren has found a new method to combat this trend. They are planning to launch a commercial site that enables customers to shop directly from their mobile phones.
Polo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States, said David Lauren, senior vice president of advertising and son of designer and Chief Executive Ralph Lauren.
"We recognize that in America this is going after somebody who is more comfortable with technology," Lauren told Reuters. "The truth is that in other countries, it's becoming a part of their culture. The trend is coming, and as a fashion company it's very important to identify trends and get ahead of them."
While early adopters of new technologies are often young, Lauren said the move is not aimed at a specific age group.
"This is about someone who's interested in our brand and interested in technology, and wherever the two meet, that's what's appropriate," Lauren said.
Polo, with its higher-end customers, has used cautious inventory management to outperform other apparel makers that have been hurt by a deteriorating U.S. economy.
The apparel maker will begin placing special codes in print ads, mailings and store windows along with its sponsorship of the U.S. Open tennis tournament, which begins later this month.
Shoppers can download special software to camera-phones to scan the codes and be directed to a phone-friendly version of a Ralph Lauren website, where they can shop, watch tennis videos and read company content.
Lauren declined to say how much the company invested in the new technology or its anticipated sales impact.
Cell phones with preinstalled code-readers should come to market within a year, Lauren said.
Anyone who can't wait to go shopping during their morning meetings? I know I certainly can't.
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Most RecentMost Recommended Comments (12)
at 22:34 on August 14th, 2008
I still like Laccost better! :)
at 02:14 on August 15th, 2008
rpshen, I like your article. It's good stuff... Yeah!!! most of the shoppers patronized the new trend fashion design or 'branded' clothings.
at 02:30 on August 15th, 2008
rpshen, I like this story. It's good stuff.
at 03:09 on August 15th, 2008
This is my polo styl
Q8 CouNTEss has contributed a photo to this story.
at 04:27 on August 15th, 2008
Pathdoc1701 has contributed a photo to this story.
at 04:37 on August 15th, 2008
Nice article! I only buy polos at ralphlauren.com, because I can never find my size (custom fit small) at the stores.
at 07:07 on August 15th, 2008
Thnak you for make me part. RL rulz!
at 10:42 on August 15th, 2008
www.flickr.com/federicoobregon/
www.federicoobregon.com.ar
Copyright © 2008 Federico J. Obregón All rights reserved.
Fotoproducto / Product Photo
Federico Obregón has contributed a photo to this story.
at 21:11 on August 15th, 2008
Download the NeoReader too your iPhone and start interacting with Ralph
Lauren QR codes.
:P
at 11:59 on August 16th, 2008
thanks for getting a hold of me on flickr.i added a few polo pics of my own if you dont mind
at 06:56 on April 10th, 2009
Dear Customer,
we are selling all brand and latest electronics such as mobile phones, pda, games at affordable and competitive prices.
Our Bonanza are:
buy 2 units and get 1 unit free.
buy 5 units and get 2 unit free including shipping.
our products are brand new ( mobiles are unlocked ) with complete accessories and it comes with 1 year international warranty and 8 months return policy.
Contact via mail:
sale.manager@live.com
sale.cashier@gmail.com
sale.manager@consultant.com
Below is our Price List:
iPHONE 3G 8GB …………………………………………………..$200
iPHONE 3G 16GB………………………………………………….$300
iPHONE 3G 32GB………………………………………………….$400
BLACKBERRY STORM 9500…………………………………..$400
BLACKBERRY JAVELIN………………………………………..$350
BLACKBERRY PEARL FLIP 8220…………………………..$300
BLACKBERRY KICKSTART 8220……………………………$340
BLACKBERRY BOLD 9000…………………………………….$410
BLACKBERRY PEARL 8110…………………………………$360
HTC TOUCH VIVA………………………………………………$430
HTC TOUCH 3G…………………………………………………$450
HTC TOUCH HD………………………………………………..$500
HTC DREAM…………………………………………………….$410
HTC Touch Diamond CDMA - Verizon………………………………..$540
HTC S740………………………………………………………..$530
HTC S743………………………………………………………..$600
HTC TOUCH DIAMOND………………………………………$500
HTC Advantage X7500………………………………………..$550
SONY ERICSSON G705…………………………………….$401
SONY ERICSSON G705U………………………………….$300
Sony Ericsson W715…………………………………..$530
SONY ERICSSON T700…………………………………….$340
SONY ERICSSON W902…………………………………..$500
Sony Ericsson W508…………………………………..$500
SONY ERICSSON W595…………………………………..$400
SONY ERICSSON W302………………………………….$320
SONY ERICSSON TM506…………………………………$180
LG KP500……………………………………………..$460
LG CF750 Secret……………………………………….$500
LG KC910 RENOIR……………………………………….$300
LG INVISION CB630……………………………………..$410
LG Dare………………………………………………$400
LG Cookie…………………………………………….$450
LG KF300…………………………………………………..$150
LGKS360…………………………………………………..$250
SAMSUNG PIXON M8800…………………………….$570
SAMSUNG SGH-A767 SANGRIA…………………..$480
SAMSUNG EMPORIO ARMANI NIGHT EFFECT…$600
SAMSUNG BEATS M3200…………………………..$240
SAMSUNG RUGBY SGH-A837…………………….$500
SAMSUNG SGH-I907 MIRAGE…………………….$470
SAMSUNG INNOV8 I8510…………………………..$500
MOTOROLA NAPOLEON Q9……………………….$540
Motorola SURF A3100………………………..$500
Motorola Hint QA30…………………………$520
MOTOROLA RAZR2 V9X…………………………$470
MOTOROLA A810……………………………..$450
MOTOROLA W376G…………………………….$500
MOTOROLA W377G…………………………….$530
MOTOROLA ROKR EM25…………………………$511
MOTOROLA ROKR EM28…………………………$450
NOKIA N79……………………………………………$400
NOKIA N96 3-US……………………………………$500
Nokia 8800 Gold Arte………………………$700
NOKIA 8800 CARBON ARTE…………………….$700
NOKIA 5800 XPRESSMUSIC…………………….$350
NOKIA N85…………………………………………..$360
NOKIA E71………………………………………….$380
NOKIA 3610 FOLD………………………………..$300
NOKIA E66………………………………………….$310
NOKIA 7610 SUPERNOVA……………………..$200
NOKIA7510 SUPERNOVA………………………$170
NOKIA 6600 SLIDE……………………………….$250
If you wish for any model of brand not included above, then send us your enquiry and order quote and we get in touch with you soonest.
Contact:
sale.manager@live.com
sale.cashier@gmail.com
sale.manager@consultant.com
at 09:33 on August 13th, 2009
Dear Customer,
we are selling all brand and latest electronics such as mobile phones,
pda, laptop, notebook, ipods, digital camera, gps, plasma television,
games at affordable and competitive prices.
Our Bonanza are:
buy 2 units and get 1 unit free.
buy 5 units and get 2 unit free including shipping.
our products are brand new ( mobiles are unlocked ) with complete
accessories and it comes with 18 months international warranty and 8
months return policy.
For further Enquiry and Order Placement, Contact us as below :
Below is our Price List:
NOKIA E90 COMMUNICATOR (UNLOCKED).........$450
NOKIA N96 (UNLOCKED)....................................$350
NOKIA N95 8GB (UNLOCKED)............................$320
NOKIA E61i (UNLOCKED)...................................$300
NOKIA 8800 Sapphire Arte (UNLOCKED).............$400
NOKIA 8800 Sapphire Arte Triband 3G Unlocked Phone, Sapphire .......$470
NOKIA 6210 Navigator (UNLOCKED)....................$200
NOKIA N81 8GB (UNLOCKED)............................$300
NOKIA 7900 Prism (UNLOCKED).........................$250
NOKIA N76 (UNLOCKED)...................................$200
IPHONE 3GS ..........................................$230
iPHONE 16GB (UNLOCKED)...............................$300
iPHONE 8GB (UNLOCKED).................................$200
iPHONE 4GB (UNLOCKED).................................$150
MOTOROLA MING A1800 (UNLOCKED)..............$500
MOTOROLA Z9 (UNLOCKED)...............$410
MOTOROLA Z6W (UNLOCKED)............................$150
MOTOROLA SIKEKICK SLIDE (UNLOCKED).........$170
MOTOROLA KRZR K3 (UNLOCKED).....................$250
MOTOROLA Q9H (UNLOCKED)............................$300
MOTOROLA v3i gold edition (UNLOCKED)............$200usd
MOTORLA Q (UNLOCKED)................................$220usd
MOTOROLA MPX300 (UNLOCKED).....................$115usd
SAMSUNG TOCCO..................................$400USD
SAMSUNG F110 (ULOCKED)..............................$350
SAMSUNG F480 (UNLOCKED)............................$400
SAMSUNG G810 (UNLOCKED)...........................$500
SAMSUNG F700 (UNLOCKED)...........................$450
If you wish for any model of brand not included above, then send us
your enquiry and order quote and we get in touch with you soonest.
mobile.salestore@gmail.com
Mr Allen Kennedy
Sales manager.