Truemors
is reporting from
Member
NP Rank:
NP Rank:
From Prada to Zara, Is Japan's Love Affair with Luxury Goods Over
Share:
by leconcierge | June 5, 2009 at 06:42 am
821 views | 1 Recommendation | 1 comment
From high end single malts to fine cuisine and fashion Japan has been gaga over luxury icons for as long as I can remember so are Japanese falling out of love with luxury as Michiyo Nakamoto suggests (Financial Times, June 3, 2009).
The first paragraphs of the piece outline the trend:
"Japan’s trend-chasing office workers and ladies who lunch are giving up Louis Vuitton handbags and Chanel jackets for Zara dresses and Gap jeans, making what was a favourite market for luxury manufacturers into one of their biggest headaches."
...
Advertisement
What is NowPublic?
NowPublic lets people work together to cover news events around the world.
Most Recommended Comment
Crowd Power
Most Recommended Stories in Tech & Biz
Recommendations (1)
Anonymous user
Most RecentMost Recommended Comments (1)
at 18:03 on June 8th, 2009
Japan is the country of instant traditions. They start and end almost spontaneously. Some may see this as shallow but it's a dogma they adhere to very strictly!. I recall when the soccer league started here in 1993(?) One minute there was no mention of soccer and then suddenly; Crowds, flags, teams, TV coverage. It all hit in one week. I was amazed to see stadiums full of club-shirted fans roaring at capacity.
For th tradition's end consider even the famous Samurai were simply disbanded and entirely removed from history in one short, fell swoop. The Louis Vuitton/Prada/MCM/etc. mania was always ridiculous and lasted 15 years longer than it should have. If it's ended then these fashion houses should be shaking in their boots. Because the end of any tradition or trend in Japan is enacted with the swiftness and severity of a samurai's sword stroke.