PRSA 2009 Chair Mike Cherenson speaks at NJ Bank Marketing Meeting

In this video podcast, the second of two for the third quarter of 2008, the Bank Marketing Committee of the NJ Bankers Association presents Michae G. Cherenson, APR, executive vice president of Success Communications Group, and the 2009 chair of the Public Relations Society of America, discussing the importance of reputation management and trust in a bank's integrated marketing communications efforts. The program was recorded October 2, 2008 in Clark, NJ.