Qeep and ZestADZ partner up for mobile advertising

Cologne, Germany / Chennai, India – Thursday, 20th of August 2009 –

Qeep, the U.K. and South Africa’s fastest growing mobile gaming and entertainment community has signed and extensive partnership for mobile advertising with ZestADZ– a global mobile ad marketplace headquartered in Los Angeles, CA. Qeep and ZestADZ have been working together for the past year and this partnership is an effort to take the cooperation to the next level.

A recent study by IEMR has revealed that South Africa’s mobile subscriber base is set to cross
over 48.5 million subscribers by 2010, causing the wireless penetration level to rise from 88.5%
to 94.8%. South Africa is the fastest growing market for ZestADZ.

This partnership with qeep will further enable the monetization of about 40 million impressions

per month to be monetized in many of qeep’s key countries, of which South Africa forms a
significant part. “We are very excited about intensifying our partnership with ZestADZ. Due to the very successful existing cooperation, this agreement is the next step in a very promising
business relationship”, says Christian Schulte, CEO, BLUE LION mobile.

“We have been very happy with qeep’s performance. Their inventory is largely in South Africa which is a key mobile advertising market and this deal is the step in the right direction for ZestADZ”, quotes Asif Ali, President, Mobile-worx.

Qeep is the leading social gaming and entertainment mobile application developed and
managed by BLUE LION mobile which is based in Cologne, Germany. It offers a multitude of
free features such as multiplayer skill games, live photoblogging, instant messaging, mobile
sound downloads and more. With its over 2 million users it is the perfect platform for ZestADZ to promote its ad brands across various segments.

All the same, BLUE LION mobile aims torevolutionize the mobile social gaming and entertainment space with this innovative and user friendly application.