Seven Brand and Marketing Trends for 2007 : Chief Marketer

Nobel Prize winner Niels Bohr once noted that prediction is very difficult, especially about the future, but then he didn't have access to predictive loyalty metrics. Happily, we at Brand Keys do. And because they measure the direction and velocity of consumer values 12-18 months in advance and can be applied to brands, media, and creative, they identify with uncanny accuracy trends that will determine the difference between success and failure for brands and marketers for 2007: READ ALL>>