Shopping Centers: "awful Beginning to Holiday Season"

by Jordan Yerman | December 6, 2008 at 08:14 am
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The International Council of Shopping Centers (which I had no idea existed) is calling this November an "awful beginning to the holiday season".

Why?

Perhaps shoppers took a hit-it-and-quit-it approach to Black Friday, opting to only buy when prices were at a minimum. Maybe online retailers cannibalized brick-and-mortar sales with a massive Cyber Monday.

Excluding Wal-Mart, retailers reported that same-store sales last month fell 7.7 percent, the worst November in recent history. The big crowds that stampeded (literally, sometimes) through the doors of big-box retailers on Black Friday have dispersed. Shoppers seem inured to the relentless Christmas spirit. The Boston Consulting Group says that half the households it surveyed are planning to reduce their Christmas spending, while only 10 per­cent plan to boost it. ICSC projects that holiday sales could actually decline in 2008, "which would be the weakest holiday-sales performance on record," says Michael Niemira, chief economist and director of research at ICSC.
Teh article above even mentions high-end department stores telemarketing to their existing customers, imploring them to swing by and shop. Time was when I felt out of place at somewhere as fancy as Bergdorf Goodman, drawing disdaining gazes due to my... downmarket appearance, but now I guess any warm body will do.

As go the rich and wannabe rich, so goes the nation. And while the residents of Richistan aren't moving to Pooristan just yet, they are cutting back. "Consumers who have money have decided they want to hold it in their pocket," says BCG part­ner Michael Silverstein. Luxury retailers have responded by acting like discounters. "In a better econo­my, customer service, quality, selection are the key selling points," says Ellen Davis, vice president at the National Retail Fed­eration. "But this year it's really all about price."

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