Sneaker Giants Nike & Adidas New Link to the Dunkadelic(s) Term

July 29, 2011- Global sneaker giants Nike & Adidas are in a constant battle for the best NBA players to endorse their products.

The Dunkadelic terminology has a unique link to the brand names of Nike & Adidas. The Nike athletic apparel name are in the letters that make up the word D-U-N-K-A-D-E-L-I-C.

Adidas is in the plural usage of the term D-U-N-K-A-D-E-L-I-C-S (using the A twice).

David DuPree of the USA TODAY in an article following the 2005 NBA All-Star Game was the first national sports writer to use the plural usage of the the term. LeBron James and Vince Carter were named "The dunkadelics" in the article.
 
http://www.usatoday.com/sports/basketball/allstar/2005-02-21-notebook_x.htm
 

Nike and the Jordan Brand has an All-Star and soon-to-be Hall of Fame roster of current stars Kobe Bryant, Vince Carter, LeBron James, Kevin Durant, Dirk Nowitzki, Paul Pierce, and Steve Nash.

The Jordan Brand has a stable of stars Carmelo Anthony, Dwyane Wade, Ray Allen, & Chris Paul. Anthony was selected as the new-face of the Jordan Brand in 2003 when he was drafted 3rd overall in that draft after leading the Syracuse Orangemen to the NCAA Championship title. Michael Jordan himself was the 3rd pick overall 19-years earlier in the 1984 NBA Draft.

Adidas has a roster that is led by the 2011 NBA MVP Derrick Rose, Tim Duncan, Kevin Garnett, Dwight Howard, Tracy McGrady, Chauncey Billups, and Josh Smith.

The Dunkadelic and Dunkadelics terms are growing to a global level after nearly 15-years of being created in February 1997 by NBHHCM (National Basketball & Hip-Hop Culture Month) founder Derrick E. Vaughan of Baltimore, Maryland.