Sony Ericsson Awarded Best Cell Phone 2008

Sony Ericsson’s W910 Walkman® is awarded GSM Association’s Best Handset 200812 February 2008

The entertainment-focused W910 Walkman® wins global mobile awards by redefining ‘music on mobile.’

Mobile World Congress, Barcelona – 12 February 2008 – Sony Ericsson is delighted to announce that its W910 Walkman® phone has been awarded Best Handset at the GSM Association’s 13th Global Mobile Awards 2008.

Launched last year, the W910 Walkman® phone is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It’s also geared to let consumers choose their music just the way they want it. Applications such as Shake control enable them to flick the phone to control games or skip and shuffle between music tracks while SenseMeTM lets them discover music to match their mood and tempo. With its 1GB Memory Stick Micro™ provided in box, the W910 Walkman® phone can hold over 900 songs* with room for plenty more thanks to its expandable memory.

“We are very proud to receive such a prestigious award for what has proved to be a very popular product,” says Dick Komiyama, Sony Ericsson President. “The W910 Walkman® makes it quicker and easier to transfer or download music. It’s also about thinking beyond music, to games, videos and the Web.”

Since the launch of the W800 Walkman® phone in August 2005, more than 57 million Walkman® phones have been sold worldwide. The Walkman® phone range has seen rapid expansion, most recently with the launch of the W980 Walkman® phone at this year’s Mobile World Congress. This latest Walkman® phone promises to get the most out of consumers’ music with superior clear audio sound, storage for 8,000 songs, and Walkman® on Top experience that allows users to control all of their music from the outside of their phone.
 “Walkman®” and “Walkman®” logo are trademarks of Sony Corporation.

Legal Information
*Assumes eAAC+ format
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visitwww.sonyericsson.com.