South Africans Turn to Cheaper Beer

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What's a South African beer drinker to do when the global economic meltdown hits closer to home? Drink cheaper beer.

Indeed, SABMiller (whose flagship beer, Castle Lager, is ubiquitous in South Africa) reports a 2% drop in lager consumption volumes. Aside from the perception (and reality) of economic uncertainty amongst the population of South Africa that is employed, house parties are blamed for reduced pub drinking.