South Africans Turn to Cheaper Beer
What's a South African beer drinker to do when the global economic meltdown hits closer to home? Drink cheaper beer.
Indeed, SABMiller (whose flagship beer, Castle Lager, is ubiquitous in South Africa) reports a 2% drop in lager consumption volumes. Aside from the perception (and reality) of economic uncertainty amongst the population of South Africa that is employed, house parties are blamed for reduced pub drinking.
“The weakness of the South African economy has certainly played a role,” said Nigel Fairbrass, head of media relations at SABMiller. He says that sales in regular lager held steady over the past year but the premium brands took a hit.