Spitzer and Virgin: from Regrets to Ad Text

by Jordan Yerman | March 13, 2008 at 12:58 pm

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Way to keep it classy... Virgin Mobile's Canadian property has capitalized (or capitalised) on soon-to-be-ex-Governor Eliot Spitzer's prostitution scandal. The remarkable thing here is Virgin's fast turnaround.

"At Virgin Mobile," the ad goes on to say, "you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."

According to Nathan Rosenberg, chief marketing officer at Virgin Mobile, the ad will run in two Toronto daily newspapers this week as part of the company's "You call the shots" campaign. "We weren't planning on an ad featuring Governor Spitzer, but he caught our attention this week," said he.