Starbucks cuts decaf to save $400 million

by JeffHuang | January 28, 2009 at 10:57 am
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Starbucks is cutting back on all day decaf coffee brewing in hopes of saving $400 million by September. Mornings are the same with a fresh pot brewing every 30 minutes, but after noon, customers will have to request decaf which takes about four minutes to brew.

The Seattle-based company says it will keep a fresh pot brewing every 30 minutes in the morning, as usual, but after noon, customers will have to request decaf.

This cost saving measure by Starbucks is to cut down on the high amount of waste as the demand for decaf is greatly reduced in the afternoons.

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reemez

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Jarrett Martineau

Not surprising. Though dedicated decaf drinkers will be duly disappointed. Dang!

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Uwe Paschen

Makes sense to me and should have been standard some time ago already if not always.

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