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Starbucks cuts decaf to save $400 million
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by JeffHuang | January 28, 2009 at 10:57 am
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Starbucks is cutting back on all day decaf coffee brewing in hopes of saving $400 million by September. Mornings are the same with a fresh pot brewing every 30 minutes, but after noon, customers will have to request decaf which takes about four minutes to brew.
The Seattle-based company says it will keep a fresh pot brewing every 30 minutes in the morning, as usual, but after noon, customers will have to request decaf.
This cost saving measure by Starbucks is to cut down on the high amount of waste as the demand for decaf is greatly reduced in the afternoons.
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Most RecentMost Recommended Comments (5)
at 13:20 on January 28th, 2009
Sounds like a solid plan. If NYC is an indicator, more store closings might also be a smart move. We have a Starbucks literally every few blocks in my area.
at 13:55 on January 28th, 2009
.
reemez has contributed a photo to this story.
at 14:10 on January 28th, 2009
Not surprising. Though dedicated decaf drinkers will be duly disappointed. Dang!
at 02:11 on January 29th, 2009
Looks like they're closing 300 stores and eliminating 6700 jobs after profit fell 69%.
at 04:08 on January 29th, 2009
Makes sense to me and should have been standard some time ago already if not always.