Starbucks plans Value Meals to Compete in Tough Economic times
Starbucks is trying to compete in the tough economic times in the States right now, by creating value meals to see in their coffee shops.
As McDonalds has branched out into coffee, now Starbucks has branched out into the previously unexplored value meal territory.
"You've got a lot of options right now for the more price-conscious consumer to save money," said Andrew Hetzel, the founder of coffee consulting group Cafemakers.
Starbucks has yet to offer many details about what Chief Executive Howard Schultz described to investors last week as "several breakfast pairings" at "attractive" prices. More details are expected as early as later this week.
Analysts wonder if it will be enough, as some coffee drinker have already gone over to McDonalds and it doesn't look like they are coming back.
Sales at Starbucks are suffering recently, due to the tough economic times, and it is just too expensive to go to Starbucks everyday now.
No word yet though on what the Value Meals could be.
Most Recommended Comment
Burnaby, British Columbia, Canada