Starbucks to Test Alcohol Sales in Seattle
Starbucks to Sell Beer and Wine
Starbucks will try its hand at selling alcoholic drinks at a select Seattle location. The Olive Way Starbucks, in Seattle's Capitol Hill, is being remodeled to include bar seating, and will serve regional wine and beer as well as cheese plates.
Starbucks' corporate offices will be eyeing the performance of the Olive Way branch closely, but not as closely as its competitors. Beer and wine sales are nothing new for cafés, but Starbucks is primarily a takeaway service in North America, and getting customers to stick around, particularly in the late afternoon and evening, is a sea change for the Seattle-based company.
A location in Seattle is the first to offer alcohol in its newly revamped store. Kris Engskov, a region vice president for Starbucks, said, "What we've done is we've tried to create a variety of options that you might find in more of a restaurant at night."