Sterling-Rice Group Awarded Prestigious Gold Key by the Business Marketing Association
The Colorado chapter of the Business Marketing Association (BMA) presented the Boulder, Colorado-based Sterling-Rice Group, one of the nation’s leading marketing communication firms, with its prestigious Gold Key Award in the online communications category. Each year, the BMA recognizes outstanding B2B marketing efforts; thousands of entries are received and then judged by expert panelists for both creativity and generated results.
Sterling-Rice Group was awarded the Gold Key for their “Beanstalk Peelback” ad, the first in an ongoing online awareness campaign for their client, Arrow Enterprise Computing Solutions. The winning ad appeared in a prominent online publication that specifically targeted Arrow’s customer base and featured creative “movement” and a beanstalk to illustrate Arrow’s position as a leader in the electronic components and enterprise computing solutions industry and its commitment to helping their partners grow. The ad had a .21% click through rate .7% higher than the average click through rate for typical ads placed in the publication.
“Our goal was to take a completely different approach and make a shift from the current online ads that are 90% tech intensive,” said Creative Designer, Peter Heppner. “The result was a softer approach with organic movement that really catches the eye; an ad that ultimately moves and inspires a potential customer to a new perception and awareness of the client.” The goal of SRG’s creative team on this project was to move beyond the typical flash driven mechanics and contrast this intensity with a subtler yet highly effective, user-friendly ad.
ABOUT STERLING-RICE GROUP
Headquartered in Boulder, CO, Sterling-Rice Group (SRG) is a global leader in integrated strategy, brand innovation and communications. SRG was founded in 1984 and employs more than 100 professionals who offer strategic and creative brand-building capabilities. SRG has transformed many of the country’s Fortune 100 companies and some of the most dynamic early-stage ventures with an integrative, unique and inventive approach to brand development. For more than two decades SRG has worked with some of the nation’s leading consumer products, financial services, technology, hospitality and healthcare companies. SRG also represents a number of Colorado-based firms, including The Children’s Hospital, Celestial Seasonings, Horizon Organic Dairy, Ball Corporation, Smart Balance, College Invest and others.