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What, is it that slow a news day that Bloomberg had to spice things up by declaring Apple honcho Steve Jobs dead? Or, more likely, to they have an ongoing obituary file on hand in case he doesn't live to reach eighty-something? INdeed, it's common practice for news outfits to maintain bios on the great and the good for when their time comes to shuffle off this mortal coil, and great pains are taken for these missives to remain under wraps until they're needed for real.
The short-lived homage - quickly pulled - contained a heartwarming tribute from Bill Gates who described Jobs as the best inspirational leader he'd ever met, while the man himself is quoted as saying: "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me to make the big choices in life."
"Oh, he's not dead. At least not yet" - Obi Wan Kenobi
Most RecentMost Recommended Comments (6)
at 08:22 on August 28th, 2008
haha..poor guy
at 08:23 on August 28th, 2008
jordan, I like this story. It's good stuff.
I didn't double-check before posting this, Jordan, but wasn't Jobs diagnosed with cancer last year, or earlier this year ?
Maybe they know something we don't know ...
at 12:38 on August 28th, 2008
jordan, I like this story. It's good stuff.
I guess the only reason why people would believe this in the first place is because there is this widespread belief that Jobs is near death anyways.
at 14:51 on August 28th, 2008
How surreal would that be to see your obituary on a website, and to be sipping your coffee and wondering how it all got to that point...
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Rob Petersat 15:09 on August 28th, 2008
It sounds like the premise for a bad Hollywood movie. In fact I think I just saw a trailer for a movie that was exactly like that. This guy dies but doesn't realize it and is actually in purgatory and can walk through people because he's a ghost and has to right all the wrongs in his life before he can either become alive again or go to heaven.
at 16:50 on August 28th, 2008
I'd be interested to see what the stock did before the story was recanted.