Street Food Culture Zones Soon
Street Food Culture Zones will soon sprout up in Kuala Lumpurto add to its food paradise fame and global tourism appeal.
The Ministry of Federal Territories and Urban Wellbeing (MoFTUW) via City Hall is planning to implement the new open "1 Malaysia Fabulous Food" Culture Zones throughout the city.
This new city business concept was announced by MoFTUW Minister Dato' Raja Nong Chik Bin Dato'Raja Zainal Abidin today (December 15, 2012).
It is an interesting "Touch-point" initiative to be carried out by the Kuala Lumpur City Hall's business facilitation and hawkers' management unit.
The aim is to raise the quality and living standard of hawkers and entrepreneurs with new jobs and income opportunities.
The Minister said City Hall and its branches will issue "Temporary and Limited Licences" to new street vendors and small business operators effective February 2013 in conjunction with the Federal Territories Day Celebration.
Priority will be given to single mothers and entrepreneurs from the low-income group to set up temporary outfits in various designed zones in housing areas and strategic locations.
The Minister drew loud applause when he made the annoucement at the three-day "1 Malaysia Fabulous Food Festival at the Federal Territory Level "at the Central Market in the heart of Kuala Lumpur.
The festival of tasty Malaysian street food was jointly organized by the Central Market Sdn. Bhd., Kuala Lumpur Chinese Chamber and Kuala Lumpur Federal Territory Chinese Hawkers and Small Businessmen Association.
It presented new buzz with two bold red lion dance combination, street food innovation with gangnam hot energy music, spinning saucers juggling act and 1 Malaysia colorful cultural song and dance show culminated by the loud explosion of the official launch when the Minister pulled out the multi-coloured firework from a big pot.
The act was part of the ongoing Street Food Festival Program earlier launched by the Ministry of Tourism (MoT) since October to promote Malaysia Food as Tourism Attraction to both foreign and domestic tourists during this school holiday and year-end celebration season.
According to Dato' Raja Nong Chik, the city hawkers and entrepreneurs will be allowed to operate with the new licences for three to four hours on temporary structures with no erection of permanent buildings.
For example, nasi lemak ( curry rice) stalls can be opened and closed between 6 a.m. and 10 a.m. to cater to the breakfast crowds) and pisang goreng (fried banana) and kuih-muih (cake) stalls can also be operated and closed between 2 p.m. and 6 p.m. to cater for the late luncheon and tea break crowds in the city and its vicinity.
The street vendors and entrepreneurs must comply with strict guidelines on security, non-traffic obstruction and zone cleanliness. Those who fail to observe the rules would have their licences revoked.
This is the solution of City Hall to meet the increasing applications for business licences from Kuala Lumpur urban entrepreneurs.
It is the first fruit of the four-month old new Federal Territories Hawkers and Small Business Council, set up as the umbrella body that includes representatives from Putrajaya and Labuan, for the public and private sectors to work closely together to promote and foster free enterprise and entrepreneurship by city dwellers.
It is in line with the 1 Malaysia concept to strengthen unity, harmony and spirit of self reliance with positive steps by the government to facilitate new business formation and wealth creation via the requisite aid and special allocation.
The Minister said both the MoFTUW and MoT are working closely together to raise the profile of the hawkers and small business group (HSBG) to a higher level, especially in food preparation or national culinary industry development.
This is because the government has taken cognizance of the importance of good tasty food at affordable pricing in restaurants and street stalls to be vital in its campaign to attract more tourists to Malaysia on top of the country's scenic beauty and security standard.
To strengthen peaceful co-existence and happiness in Malaysia, citizens must play positive roles to safeguard national harmony and boost co-operation, mutual understanding and tolerance, the Minister added.