Stuck, Uninspired...Jump to a New Project or Move the Roadblocks?

You might like me hear of or witness firsthand bright/stupid ideas concocted by a company or another.
What could be the cause of it?
A lower level executive or even the big cheese felt the need to start the day with a bright idea.
They got bored with what they were doing, the daily routine, and had to come up with a new project they could fall in love with.