Tech & Biz

Subway Restaurants to Overtake McDonalds by Year End

by Amy Judd | September 22, 2009 at 01:35 pm

368 views | 0 Recommendations | 1 comment

The amount of Subway Restaurants are projected to outnumber McDonalds Restaurants in the U.S by the end of 2009, according to Advertising Age:

"Our customer wants quality products, not pure convenience and customization, more or less vegetables on the sandwich, cucumbers or no peppers, made exactly the way the customer wants it," Fertman said. "And there aren't a lot of folks that do that on fresh-baked bread."

Subway has 31,771 locations, with McDonalds having 32,158, but Subway will still be behind in sales despite having more restaurants.

“You need about five or six Subways to equal one McDonald's in terms of sales,” said Dennis Lombardi, executive vice president of food service at WD Partners. The average U.S. McDonald's realized $2.3 million in sales per store last year; the average Subway generated $445,000, according to Technomic.

Many see this overtaking as a clue that people want fresh food at lower prices, and that McDonalds may have to redesign their menu once again.

0 See all footage | View Slideshow

Share: email story | add to any | | facebook | stumbleupon

recommend Add a comment

Mr. Rodney Trotter (not verified)

at 06:37 on September 25th, 2009

"Many see this overtaking as a clue that people want fresh food at lower prices, and that McDonalds may have to redesign their menu once again" Then "many" are wrong. This article clearly states prior to this comment "You need about five or six Subways to equal one McDonald's in terms of sales”, meaning that five times as many people still go to McDonalds, when Subway overtake McDonalds in terms of sales, then tell me about it, but there going to have to more than double their chain to do that, so McDonalds will still truly be the leader for quite some time yet!