Tata to announce Jaguar purchase

by ryan | March 25, 2008 at 06:35 pm | 457 views | 2 comments

This is a game changing acquisition where Tata Motors, India's largest car manufacturer, is to buy Jaguar and Land Rover two quintessential British car makers. Ford acquired the luxury car brands in 1989 for a reported $2.5B and invested over $10B since the acquisition. Unconfirmed reports claim that Tata is paying $2B.

Car giant Ford is to sell its luxury UK-based car marques Jaguar and Land Rover to Indian company Tata.

Tata, India's biggest vehicle maker, is likely to pay about $2bn (£1bn) in the deal, although analysts will be keen to see the exact price and terms.

The lengthy sale process started last June when Ford announced its intention to sell the companies as a package.

Jaguar and Land Rover employ about 16,000 staff at plants across the West Midlands and Merseyside.

Tata accounts for more than half of the sub-continent's truck market and has about 20% of India's car market.

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bratboy76

at 20:03 on March 25th, 2008

Jaguar has its own fan following and the vehicle is neat and one of the most popular brands in the world.

Tata motors purchasing it is not a surprise as Tata is moving from a national to a truly international market. With the new environment friendly under 1 lac INR Nano to be released this September in the local market, the purchase of Jaguar would be an add on for Tata's International Image.

bratboy76 has contributed a photo to this story.

emong

at 00:39 on March 26th, 2008

Who can ignore such sleekness. For me Jaguar's emblem is a strong statement for the quality of their products. It is hard to get by one without even turning your head to take a second look.

emong has contributed a photo to this story.