Truemors
Mumbai-based Tata Motors is hoping its new subcompact has as powerful an effect on the automotive market as Apple's iPod did in media gadgetry.
The most striking thing about the car, though, isn't its size. It's the price: about 100,000 rupees, or just $2,500. Tata's goal is to get the Nano in the driveways of Indian citizens who otherwise couldn't afford four-wheeled transportation. Hence the company's preferred description of the vehicle: The People's Car.
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