Tech genius gives iPhone/iPad repair firms a run for their money

by Sharon Raiford Bush | July 16, 2012 at 06:03 pm
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Tech genius gives iPhone/iPad repair firms a run for their money

Tech genius gives iPhone/iPad repair firms a run for their money

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As an heir apparent to Peru's largest pop culture magazine of its kind, Hector Escardo Steck is accustomed to celebrity, but not at all like what he has been receiving since relocating to the United States from his hometown of Lima.

The 36-year-old camera-shy son of Enrique Escardo, founder of Gente La Revista Del Peru, grew up in the family's magazine publishing business, learning key elements of the social media trade -- hardly from a journalistic standpoint, but from the intricate technical aspects of competitive industry.

In 1992, Steck helped launch the magazine's digital arm by becoming a member of an enterprising team of specialized mechanical artists that integrated the Macintosh computer system into the company's principal body of creative methods; Steck, who is considered a scientific prodigy, was only age 16 at the time.

The demure man, who possesses the reserve of an academic scholar, has since set up shop in Los Angeles, where he runs Start Design Group, a multinational agency that creates Web sites and marketing materials for both small and Fortune 500 companies.

Due to increasing consumer demand, Steck has had to expand his business to include an iPhone and iPad critical care repair service - a pressing decision that has made him an overnight celebrity of sorts in the ever-changing world of computer technology and the many mishaps consumers encounter with their hand-held devices.

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