Tight times mean internet ads more in your face

by mike_yvr | December 25, 2008 at 09:29 am

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Are you finding that your visits to the web are being waylaid by ads that are bigger, more instrusive and that requre more work to get off your screen?

According to the Wall Street Journal, internet providers are responding to tightening ad budgets by relaxing the rules around advertising.

So get used to it.

Do harder times mean softer standards?

As growth in online advertising slows, some Internet companies are easing the restrictions they impose on the categories and formats of advertising they will accept.

Web sites have started letting marketers create bigger, more intrusive ads that take up more space on the page. Video sites are accepting more "pre-roll ads," or commercial time sold before short video clips, a model often shunned for fear of annoying visitors. Blogs are creating more content that doubles as advertising. Minimum ad spends are being waived.