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Toyota Wins in Cash for Clunkers Sales
by Jordan Yerman | August 27, 2009 at 09:22 am
115 views | 6 Recommendations | 1 comment
The top selling cars in the Cash for Clunkers program were:
- Toyota Corolla (see related recall story- d'oh!)
- Honda Civic
- Toyota Camry
- Ford Focus
Nearly 700,000 cars were sold in the Cash for Clunkers program's four-week run, most of them by Japanese automakers: Toyota alone captured just over 19% of the voucher market, while Honda got 13%. Ford came in with 14%, the only real winner from the Big Three. Chrysler was at a disadvantage due to its manufacturing shutdown earlier in the year.
Overseas manufacturers dominate in car sales, while U.S. companies have been stronger in the light truck segment. Cars outsold trucks 2-1 under the "clunker" initiative.
It's not that Cash for Clunkers didn't work, but that it didn't necessarily build any momentum, which stands to reason, really.
While the program did its job, its real contribution has been less than the hype. Cash for clunkers did spur sales. It sold 690,000 cars and many were compacts like the Ford Focus and Honda Civic. So it did accomplish the mission of scrapping some old iron and selling some more efficient cars. That said, the boost will amount to less than a 3% increase for the year
Recommendations (6)
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Jennings David L
Baltimore, Maryland, United States -
SamirJ
Vadodara, Gujarat, India -
smkovalinsky
New York, New York, United States



Most RecentMost Recommended Comments (1)
at 11:17 on August 27th, 2009
I went to the Toyota dealer here in Maryland on the last weekend of the sale and the place was packed with buyers. I guess I'll wait and check out the 2010 models.