Travelodge offers scented hotel rooms
Guests will be able to choose from 'smell of the sea, freshly cut grass, and chocolate', which will then be wafted through their room during the night.
I don't think this could make me stay at The Travelodge any more, but I guess it might comfort some people....
The perfumes were chosen after a survey was carried out among guests at Travelodge Birmingham Fort Dunlop.
Guests were asked what smells would be most likely to comfort them after midnight in their hotel room.
The largest number of guests plumped for the smell of the sea, perhaps because of being so far away from it in Birmingham.
Second most popular choice was for a room smelling of freshly cut grass while one in five guests said they wanted their accommodation to smell of baby powder.
Travelodge said that smell was an "ideal comforter for doting parents" and reminded them of their children.
Nine per cent of women guests said they wanted their bed to smell of chocolate.
However, there are already concerns that the scents are not easily distinguishable from each other and that fragrances may linger, leading rooms to become an unidentifiable mix of different odours.