Tech & Biz

UK Internet advertising overtakes TV advertising

by liamssoft | October 5, 2011 at 12:40 pm

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UK's advertisers would rather spend their cash on online advertising than any other medium.

A report compiled by the Internet Advertising Bureau and PriceWaterhouseCoopers, says internet advertising jumped by 14% during the first half of the year, bringing the total to £2.3bn, pushing up its share of the ads market to 27%.

It looks like advertisers have finally spotted the potential of the 2.3bn videos watched every month in the UK: apparently, they forked out £45m on it - twice as much on video advertising as during the same period last year. That pushed up display advertising as a whole by 18.5% year-on-year, to £510m – which gave it a 23% share of the market in the process. Social media apparently also played a crucial role in that growth. Drinks giant Diageo alone committed to spending $10m on Facebook.

The paid-search marketing sector (ie. those little text ads that come up next to your search results) also thrived, growing by 12.6% to £1.3bn, giving it a very respectable 58% share of the market.

Financial institutions are the biggest spenders, while the likes of Tesco, M&S, Ford and BSkyB have also apparently decided to transfer more of their marketing budget to online.

managementtoday.co.uk