United Breaks Guitars: Dave Carroll Defeats United with YouTube
United has finally apologized to Dave Carroll for breaking his guitar. A
Meanwhile United breaks Guitars has surpassed 3 million views in just ten days. The American airline industry took notice, however, and has learned from United's mistake: When dulcimer player Bing Fuch found his precious instrument damaged by Northwest Airlines baggage handlers, he went straight to Youtube. The response was lightning-fast.
He did not fill out the online complaint form within the required 24 hours last month, so he was worried that he would receive no compensation. However, within a single working day of his video “Northwest breaks dulcimers” hitting the web, the airline were in touch.
Front man for the band the Sons of Maxwell, Dave Carroll, has become an overnight sensation for his recent You Tube video called "United Breaks Guitars".
While on a flight to Nebraska, Carroll claims he witnessed United Airlines Baggage handlers in Chicago mishandling his expensive and precious $3500 Taylor made guitar.
When he arrived in Nebraska he found his instrument was broken and filed a complaint. After fighting for a year he decided to take his gripe viral, and created this You Tube Video for the songs United Breaks Guitars.
By yesterday afternoon, there was still no word yet for Carroll's newly expanded, sympathetic fans about whether United would compensate him for his broken $3,500 Taylor guitar.