Visibility, Influence and Results in Today's Intersection of Business, Media and Technology

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Visibility, Influence and Results in Today's Intersection of Business, Media and Technology

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Washington, D.C. (December 2008) The Media Savvy Leader: Visibility, Influence and Results in a Competitive World, a new book by veteran communications strategist, author, award-winning journalist, and longtime online publisher David Henderson, delivers practical insight and answers to communicate through the media with clarity, transparency and authenticity. 

Billionaire entrepreneur Mark Cuban predicts in The Media Savvy Leader, “In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won’t be pretty.” 

In today’s intersection of business, the media and technology, conventional methods of getting an organization’s messages communicated through the media are either broken or less effective, Henderson reveals. 

The once-effective support structure for executives and leaders—such as public relations, marketing, and advertising agencies—has been shockingly slow to learn the new and ever-changing trends of how to use the Internet. 

Today’s media savvy leader knows that roughly 82 percent of shareholder value is intangible, Henderson writes. It’s merely a perception, impression, or … feeling that people have about their brands. As such, these leaders are keenly aware that reputations can be injured with a single misstep. 

The Media Savvy Leader reveals how to shape information, deliver clear messages and enhance trusted recognition and reputation in the changing media landscape, and the online digital revolution.  

To be released January 8, 2009, The Media Savvy Leader profiles some of today’s most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations … and their own value as leaders. 

“Now is the time of significant opportunity for leaders who are future-focused and know that to win the digital revolution race they must become thought-leaders, and excel at communicating both their own vision and that of their organization,” said Henderson. 

Legendary television journalist Dan Rather said, “Among the attributes of leadership, the ability to communicate clearly has never been more important that it is today. If you want to become a more effective communicator, David Henderson has the experience and the skills to help.” 

The Media Savvy Leader details why generating influence today requires clever exposure across the diverse and evolving channels of the traditional news media together with the savvy use of New Media, including blogs, podcasts, social media, streaming video and engaging people in conversations online.

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David Henderson is a veteran media strategist, author, Emmy Award winning former CBS News correspondent and online publisher of BoomerCafe.com.

Release date: January 8, 2009 – Available online and at booksellers everywhere Robert D. Reed Publishers ISBN: 978-1-934759-20-2 Contact and review copies: info@mediasavvyleader.com Online resources: http://www.mediasavvyleader.com