Web 2.0 Challenges Traditional Government Communications

TLDNR - If you're over 20 years old, you probably have no idea what this means. It's an acronym for "too long, did not read," and text messaging users type it to describe most of the information that comes from traditional news sources. These young people want their information now, and they often want it in clusters of no more than 140 words.

Innovative communicators have long recognized the need to get their messages out using the new technology. While The New York Times and The Washington Post struggle with falling circulation and loss of advertisers, new communicators are moving ahead in leaps and bounds.

One such innovator is NowPublic.com, a user-generated social news Web site. The company is based in Vancouver, British Columbia, and was founded by Michael Tippett, Leonard Brody and Michael Meyers in 2005. In addition to user-contributed content, NowPublic has a content-sharing agreement with The Associated Press. Time magazine named NowPublic one of the top 50 Web sites of 2007.