Wendy's Being Sold to Arby's

After two past rejections, the owner of Arby’s shaved roast beef sandwich restaurants is buying Wendy’s, the fast-food chain famous for its made-to-order square hamburgers and chocolate Frosty dessert, for around $2 billion.

Triarc Companies Inc., which is owned by billionaire investor Nelson Peltz, said Thursday it will pay about $2.34 billion in an all-stock deal for the nation’s third-largest hamburger chain started in 1969 by Dave Thomas. Wendy’s had rejected at least two buyout offers from Triarc.

Thomas’ daughter Pam Thomas Farber said the family was devastated by the news.

“It’s a very sad day for Wendy’s, and our family. We just didn’t think this would be the outcome,” said Farber, 53.

If her father were alive to hear news of the buyout, “he would not be amused,” she said.

Thomas became a household face when he began pitching his burgers and fries in television commercials in 1989.

Wendy’s International Inc. deferred comment to Triarc, which had nothing further to say right away.

The deal caps two chaotic years for Wendy’s in which it has sold or spun off operations, slashed its corporate staff and had its wholesome image tarnished by a woman who falsely claimed she found part of a finger in her chili.

Triarc said it will also change its name to include the Wendy’s name.

Pushed by activist shareholders, Wendy’s spun off its Tim Hortons coffee-and-doughnut chain and sold its money-losing Baja Fresh Mexican Grill. Chairman and CEO Jack Schuessler abruptly retired in March 2006, months after a woman and her husband were sentenced to prison for extortion for their plot in March 2005 to plant part of a human finger in a bowl of chili at a San Jose, Calif., Wendy’s restaurant and claiming it was served to her.

Thomas, who died in 2002, opened his first restaurant in a former steakhouse on a cold, snowy Saturday in downtown Columbus on Nov. 15, 1969. He named the chain after his 8-year-old daughter Melinda Lou — nicknamed Wendy by her siblings.