Who Owns the Rights to Your Privacy; Your Digital Trail?

by Erik Larson | December 1, 2008 at 11:06 am

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Collective Intelligence is an emerging field that analyzes data gathered from the increasing number of sources that store and track information about people's movements and habits; cell phone calls, GPS units, credit card/discount card/ATM transactions and the like all record data that governments want to know for security reasons (or to monitor and suppress dissent), and corporations want to know in order to target their advertising and exploit consumers more effectively.

Propelled by new technologies and the Internet’s steady incursion into every nook and cranny of life, collective intelligence offers powerful capabilities, from improving the efficiency of advertising to giving community groups new ways to organize.

But even its practitioners acknowledge that, if misused, collective intelligence tools could create an Orwellian future on a level Big Brother could only dream of.

Collective intelligence could make it possible for insurance companies, for example, to use behavioral data to covertly identify people suffering from a particular disease and deny them insurance coverage. Similarly, the government or law enforcement agencies could identify members of a protest group by tracking social networks revealed by the new technology. “There are so many uses for this technology — from marketing to war fighting — that I can’t imagine it not pervading our lives in just the next few years,” says Steve Steinberg, a computer scientist who works for an investment firm in New York.

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DR. PENTLAND says there are ways to avoid surveillance-society pitfalls that lurk in the technology. For the commercial use of such information, he has proposed a set of principles derived from English common law to guarantee that people have ownership rights to data about their behavior. The idea revolves around three principles: that you have a right to possess your own data, that you control the data that is collected about you, and that you can destroy, remove or redeploy your data as you wish.

At the same time, he argued that individual privacy rights must also be weighed against the public good.

Citing the epidemic involving severe acute respiratory syndrome, or SARS, in recent years, he said technology would have helped health officials watch the movement of infected people as it happened, providing an opportunity to limit the spread of the disease.

“If I could have looked at the cellphone records, it could have been stopped that morning rather than a couple of weeks later,” he said. “I’m sorry, that trumps minute concerns about privacy.”