I wasnt sure what was newsworthy in this story. News should always be about posting current stuff - new things you've discovered. Please review What Makes News News. It can really help ify ou follow the old "W5" news formula -- making sure you have answered the questions: Who? What? Where? When? And Why? (You might want to check out our J-Tips for more help.)
Why Some Ideas Stick ... and Others Stink
Why do some ideas spread like wildfire while others sprout and die out?
Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit? When, if communicated properly they might have turned our world upside down?
We’ll explore those questions with Dan Heath, co-author of the bestselling book, “Made to Stick.”