Tech & Biz

Why Some Ideas Stick ... and Others Stink

by skbigm | January 27, 2009 at 12:59 am

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Why do some ideas spread like wildfire while others sprout and die out?

Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit? When, if communicated properly they might have turned our world upside down?

We’ll explore those questions with Dan Heath, co-author of the bestselling book, “Made to Stick.”

Read: Why Some Ideas Stick ... and Others Stink

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Rob Walker

flagged this story as Needs Improvement

at 04:33 on January 27th, 2009

I wasnt sure what was newsworthy in this story. News should always be about posting current stuff - new things you've discovered. Please review What Makes News News. It can really help ify ou follow the old "W5" news formula -- making sure you have answered the questions: Who? What? Where? When? And Why? (You might want to check out our J-Tips for more help.)