Wizzard letter Explains its thrill on Podcasting & RSS

by rahul | July 18, 2008 at 07:58 pm

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Podcasters are addressed in a letter by Wizzard Softaware over its reasons behind recent prospects for podcasting. It has paid a lot of hope in the future importance of podcasting and rss contents.

Wizzard Explains Why It’s Bullish On Podcasting & RSS Jul 18th, 2008 | By James Lewin |
In an unusual letter to its shareholders, podcasting mega service Wizzard Software explains why it’s bullish on the prospects for podcasting:

Wizzard has surprised many people by becoming the largest distributor of digital media via RSS (podcasting). While many other companies took the route of launching online video websites and treating RSS distribution as nothing more than an add-on feature, Wizzard has focused its early efforts in this industry on dominating RSS delivery of media.

Why you may ask?

The quality of content and the reliability of podcasting publishers are head and shoulders above what you find on most video websites. In this new era of the digital lifestyle, content has immense value and consumers are using an expanding array of services on more devices, in more places and offered by more providers than ever before.

A lot of people have bee skeptical about the prospects for podcast networks, and building networks based on downloads, vs. streaming views.

Wizzard’s letter positions the company as taking a long-term approach to building a company based on the growing podcasting download industry, building out dominance in podcast distribution while it looks for a killer-advertising model for podcast downloads.

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About Wizzard Media

Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented one billion-plus download requests in 2007. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod and the Microsoft Zune. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes, Microsoft’s Zune Marketplace and other podcast aggregators. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.