Yahoo! Inc. to Buy Tumblr for $1.1B, Barclays sees ‘Synergies’
The Wall Street Journal is reporting that Yahoo! Inc. (NASDAQ:YHOO) will purchase Tumblr in an all-cash transaction for $1.1 billion. Under the agreement, Tumblr would continue to operate largely independently. While no one knows exact numbers now many believe such a valuation is high, however, the combination of Tumblr’s growing usage and Yahoo!’s ad technology could present an opportunity to improve user monetization over time.
Read More: http://economicrisis.com/yahoo-inc-to-buy-tumblr-for-1-1b-barclays-sees-synergies/8312