Zero Baggage Travel, Company To Launch Business By 2010

There probably is not a traveler out there who does not dream of traveling with no luggage attached. Now, a Toronto-based company called "Zero Baggage" offers travel with zero baggage and is due to launch business in 2010. The way it works is that the company offers "virtual suitcases" online, so that clients can choose what they want in their suitcase from a drop-down menu: things like tooth brushes, eyeglasses, ties, etc. Upon client's arrival to their destination, the actual physical suitcase with all the elements selected by the customer will be waiting for them to pick up.

The company's mission reads:

At first, the idea sounded like a huge waste of resources to me - if you already own a pair of trousers, do you really need to order a new one just because you don't want to bother with your luggage? Turns out one does not have to select new items, because there is a cache of used items to use from from the previous clientele, because the needs of travelers often coincide and people tend to need the same things when traveling.

But, than I thought, "what about brand names and not wanting any pillow but the specific pillow that I have been using all my life long?" That seems to a constricting factor because the company cannot possibly carry all the possible brands of all the possible items one can ever want while traveling. Also, the sense of "anchorship" and attachment to things that some people enjoy goes away. But, that is what Zero Baggage actually prides itself on: "Lifestyle choices become less anchored, more seamless and most flexible." Besides, the items rented can be returned, exchanged or purchased.

The only two questions I am still not sure about are:

--where will all the inventory of goods available be stored and how much money will the storage cost? and,
--what about the picky customers that will demand non-generic, one-of-a-kind items?

What is your take on traveling baggage-less and not having to worry about forgetting anything? Would you still miss the things distinctly yours, even if it requires carrying the luggage with you?