Alexa Still Sucks

by Leonard Brody | November 27, 2007 at 07:20 am

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Just more evidence that Alexa is a joke. Why do people even bother mentioning it anymore? If we are going to use fake online numbers...we should look at Quantcast and Compete which are much better. On two of the biggest traffic days in NowPublic's history, Alexa showed us declining. Time to move on from this outdated and ridiculous methodology.

Amazon’s Alexa traffic reporting service has little credibility left among people who follow traffic trends. Most analytics services, like Comscore, don’t measure small sites well, but they tend to get it right for the larger sites. Alexa seems to get everything wrong, no matter how large or small the site.

Example: In August Alexa said that YouTube passed Google itself in total page views. They were wrong, but their data continues to perpetuate this alternate reality.