BBC unveils new Web 2.0 homepage

by Alfred Hermida | December 14, 2007 at 04:13 pm

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The BBC has taken the wraps off its new, Web 2.0 homepage, and explained the thinking that went into it. It borrows heavily from current web trends in design, with lots of widgets, but lacks the ability to bring in any content from outside the BBC, such as Flickr.

The BBC homepage is getting what Richard Titus, the man leading the project, humbly describes as a “lick of paint”. In a post on the BBC Internet blog, he outlines the thinking behind the “cleaner, more open and more easily readable” site.

BBC beta homepageThe page is up in beta already, and looks and feels like a massive improvement over the existing homepage. As Titus explains, it draws heavily from the “ongoing trend and evolution of the Internet towards dynamically generated and syndicable content through technologies like RSS, Atom and XML”. In other words, allowing people to customise the page to meet their interests and needs.