Financial Times increases circulation while other decline in circulation

by biverson | January 23, 2008 at 07:29 am
1103 views | 25 Recommendations | 3 comments

EditorsWeblog reports on the Financial Times success with circulation, as other outlets' readership falls. Besides integrating their staff from print and online into a single operatio where all reporters do print and online stories, they use "a uniform commisioning structure" and uniform subediting. Good production means uniform production in my experience, so this doesn't surprise me. They've changed their paid content policy to allow some free views each month.


So, when are micropayments going to be practical?

Among its integrated workflow changes, the Financial Times implemented the “storybuilding” approach. In the morning, a short breaking news item is posted online. Throughout the day, sources, depth and background may be added. A specialized correspondent can also take over the story if required. Eventually, a complete, full-length story flows into the following day’s paper.

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Kaitlin
Kaitlin
flagged this story as Good Stuff

at 09:01 on January 23rd, 2008

biverson, I like this story. It's good stuff. Good to see newspapers changing with the times.

BigT
BigT
flagged this story as Good Stuff

at 09:22 on January 23rd, 2008

Sounds similar to what is done on NP.

Rob Walker
Rob Walker
flagged this story as Good Stuff

at 09:32 on January 23rd, 2008

Interesting story, thanks for putting it up!

This story was created over 3 months ago, the comment thread is now closed.

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Kaitlin
First Flagged at 9:01 AM, Jan 23, 2008 by Kaitlin

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