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Financial Times increases circulation while other decline in circulation

by biverson | January 23, 2008 at 11:29 am | 878 views | 3 comments

EditorsWeblog reports on the Financial Times success with circulation, as other outlets' readership falls. Besides integrating their staff from print and online into a single operatio where all reporters do print and online stories, they use "a uniform commisioning structure" and uniform subediting. Good production means uniform production in my experience, so this doesn't surprise me. They've changed their paid content policy to allow some free views each month.

So, when are micropayments going to be practical?

Among its integrated workflow changes, the Financial Times implemented the “storybuilding” approach. In the morning, a short breaking news item is posted online. Throughout the day, sources, depth and background may be added. A specialized correspondent can also take over the story if required. Eventually, a complete, full-length story flows into the following day’s paper.