Truemors
Bowing to the inevitable, or corporate suicide? Post your thoughts. Personally, I'm gonna have a hard time watching thirty seconds of ads in front of a twenty-second video, but maybe that's just me...
UPDATE: Ha! It's not just me.
So much for YouTube taking the high ground and not sticking annoying bumper ads in front of their clips
… that's pretty much their exact plan for making money in 2008. Hey,
they've gotta make back that $1.65 billion somehow, right? The plan as
of now is to slap 30-second ads in front of clips. It isn't clear if
there'll be shorter ads as well, if the ads will go in front of every
clip, or if the ads will be skippable. I can tell you one thing: there
ain't no way I'm sitting through 30 torturous seconds of advertising
for a 15 second video of a guy lighting his farts on fire. Don't blow
it, Google.
Here's the news story:
Search engine and internet giant Google has announced a new kind of video advertising format for YouTube, to begin next year.
Google acquired the video sharing website last year for $1.65 billion, predicting that video would be the next big thing in internet advertising.
Now Google's Patrick Walker has revealed that the company is working with content providers to produce 30-second advertisements that will run before content is viewed on YouTube, VNUnet reports.
The revenue produced would then be shared between YouTube and the broadcaster. This will see "real money coming in" from video advertising, he said.
It is unclear how YouTube's users will react to adverts before the clips, but the announcement signifies the immense popularity of internet advertising and comes soon after Google's acquisition of online advertising firm DoubleClick for $3.1 billion.
DoubleClick will give Google a massive presence in the display ad market, traditionally dominated by rival Yahoo.
Display ads allow users to click through to corporate websites in order to make online purchases. The more links there are to a certain site, the more prominence it gains on search engines such as Google.
As the BBC points out, "essentially, the web is a collection of pages, all linking to each other One of the most important factors in deciding how relevant particular sites are is to count how many other sites link to it".
Businesses wanting to claim their own online market share by boosting search rankings can use link building.
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