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Among Canadians who engage in P2P file-sharing, our results suggest that for every 12 P2P downloaded songs, music purchases increase by 0.44 CDs. That is, downloading the equivalent of approximately one CD increases purchasing by about half of a CD. We are unable to find evidence of any relationship between P2P file-sharing and purchases of electronically-delivered music tracks (e.g., songs from iTunes). With respect to the other effects, roughly half of all P2P tracks were downloaded because individuals wanted to hear songs before buying them or because they wanted to avoid purchasing the whole bundle of songs on the associated CDs and roughly one quarter were downloaded because they were not available for purchase.
Rob Walker
Toronto, Canada
Most RecentMost Recommended Comments (1)
at 09:23 on November 28th, 2007
Great story NK, makes their ineffective arguments that much less substantial. I love that they're saying their industry is hurting, when they've been posting record profits for years.