Kadoink: Mobile Marketing Upside Your Ear

by Jordan Yerman | December 8, 2007 at 12:03 pm

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In theory, this is a good idea. In practice, though, the potential for spam is just huge.

A carrier-agnostic platform for sending music over the phone, has launched a beta in the United States. If it all works out, it could convert the cell phone into a music promotional tool.

Kadoink says it gives fans "the ability to evangelize their favorite band or new music...instantly to their own group of friends through the phone."

Major acts such as Third Eye Blind and Death Cab for Cutie have signed on, as well as lesser known bands including Matt Nathanson, Rogue Wave, and The Kottonmouth Kings.

Bands reach out and touch fans through Kadoink by uploading audio files to the site's servers. These files can then be placed in a widget that is embeddable in any web page, including social networking sites such as MySpace or Facebook.

Opt-in or -out capability would probably require some kind of cooperation with mobile telecoms, which would eliminate Kadoink's main selling point. It's a brilliant way to spread a message very quickly to a great many people (like mass SMS, but media-rich); to a recipient, though, this could get very annoying, very quickly.

Have any NowPublic users tried this service? If so, let us know.