Party's Over: WB Jumps HD DVD Ship

The HD DVD Promotional Group had scheduled a cocktail party and a press conference this Sunday evening in Las Vegas to tout the "progress" it has made in high definition video and the ongoing format war with the Blu-ray consortium.

On Friday, however, the group sent out a note terminating the event because Warner Home Video earlier in the day said it would switch exclusively to the Blu-ray format.

"Based on the timing of the Warner Home Video announcement today, we have decided to postpone our CES 2008 press conference. We apologize for any inconvenience this may cause," the cancellation read. "We are currently discussing the potential impact of this announcement with the other HD DVD partner companies and evaluating next steps. We believe the consumer continues to benefit from HD DVD's commitment to quality and affordability--a bar that is critical for the mainstream success of any format."

Warner Bros is abandoning HD-DVD to settle down in monogamous bliss with Sony's Blu-ray. The company today cited "consumer demand" for its decision to stop selling HD-DVD-format movie titles at the end of May. It is the only movie major to sell high-definition DVDs in both formats, but has already tired of playing the field.

Kevin Tsujihara, president of Warner Bros Home Entertainment Group, said the two formats caused "consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry. Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience."