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Yahoo!'s Ian Rogers is stuffed with DRM
nk | October 10, 2007 at 02:11 amby
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But now, eight years later, Amazon’s finally done what was clearly the right solution in 1999. Music in the format that people actually want it in, with a Web-based experience that’s simple and works with any device.
When you compare the experiences on Yahoo! Music, the order of magnitude difference in opportunity shouldn’t be a surprise: Want radio? No problem. Click play, get radio. Want video? Awesome. Click play, get video. Want a track on-demand? Oh have we got a deal for you! If you’re on Windows XP or Vista, and you’re in North America, just download this 20MB application, go through these seven install screens, reboot your computer, go through these five setup screens, these six credit card screens, give us $160 dollars and POW! Now you can hear that song you wanted to hear…if you’re still with us.
I’m here to tell you today that I for one am no longer going to fall
into this trap. If the licensing labels offer their content to Yahoo!
put more barriers in front of the users, I’m not interested. Do what
you feel you need to do for your business, I’ll be polite, say thank
you, and decline to sign. I won’t let Yahoo! invest any more money in
consumer inconvenience. I will tell Yahoo! to give the money they were
going to give me to build awesome media applications to Yahoo! Mail or
Answers or some other deserving endeavor. I personally don’t have any
more time to give and can’t bear to see any more money spent on
pathetic attempts for control instead of building consumer value. Life’s too short. I want to delight consumers, not bum them out.
In the end you get what you pay for. I won’t spend another dime paying
engineers to build false control, making listening to music harder for
music-lovers. I will put all of my energy into making it easier and
making the experience better. I suggest you do the same.