Television: The Beginning Of The End

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Television As We Know It: The Beginning Of The End

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"I am in digital-electronics-gadget nirvana. And, I am not afraid to boast. My home sports a fully wireless broadband (WIMAX) Internet environment, where content moves freely among the home server, several multiple high definition (HD) screens, the office PC and the mobile devices that I continually upgrade.
 
 
Photo credit: Mgemin
 
I regularly acquire favorite TV shows (new and old) either from Internet search engines such as Google Video, the video/telecommunications provider’s on demand archive or fully-loaded Internet video destinations. I can’t remember the last time I made “appointment TV,” since I download or watch on replay from my multi-room digital video recorder (DVR) every important program or episode. A Bluetooth-like signal on my cell phone triggers the logon for my media center system. When ready to watch TV, I am greeted with a mosaic screen with tiles of favorite TV channels, suggested programs from the last 24 hours, season’s passes and tailored on demand choices. My home network offers different on demand pricing packages, dependent on the number of times I plan to watch, copy or download – and whether the content is a preview. When not skipping through, I am more amused than ever by advertising, particularly since it is tailored for me and comes with relevant links, add-ons and a variety of purchase options within the commercial itself. ...”

The above is an excerpt from a newly published research report from IBM entitled: "The end of TV as we know it: A future industry perspective". IBM conducted more than 65 one-hour interviews with “C-level” and senior industry executives, Wall Street analysts, economists and technology visionaries inside and outside IBM with the goal of analyzing and distilling a report focusing on future television fruition scenarios as our marketplaces may have developed by 2012. Further, IBM commissioned primary research by the Economist Intelligence Unit (EIU). The EIU surveyed 108 industry executives from three constituencies: 1) cable, broadcast and Pay TV networks, 2) multiple system operators (MSO) and direct broadcast satellite (DBS) providers, and 3) new entrant video telecommunications companies. Respondents were evenly split among three geographical regions: Europe, Asia and North America. Here is the original summary from this 27-pages-long IBM Value Study report:

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