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The Scotts Miracle-Gro Company, a $2.2 billion assets giant which has at least a 59% share of the relevant market, has sued tiny TerraCycle, Inc., an inner-city company founded by college students to create an eco-friendly business. TerraCycle manufactures all-natural garden products by feeding organic waste to worms and bottling the resulting worm poop compost tea as ready-to use plant food in soda bottles collected by schools and other charities across North America. TerraCycle is located in the Urban Enterprise Zone of Trenton, New Jersey.
Scotts claims that the two companies' products look similar and will confuse customers because some TerraCycle plant foods have a green and yellow label with a circle and a picture of flowers and vegetables on it.
Most RecentMost Recommended Comments (1)
at 06:41 on April 20th, 2007
I don't think I've ever seen plant food WITHOUT a green-and-yellow label...