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The future of magazines might look like this
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by biverson | April 30, 2007 at 07:02 am
994 views | 15 Recommendations | 2 comments
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The publisher could produce a once-a-week online talent show quest that can be accessed anytime during the seven-day interval after it is posted. Advertisers buy commercials in the series, just like they would on network tv--for a "whole season" that lasts perhaps 13 weeks. And every week the publisher creates a free online magazine, supported by ads from the same "sponsors," that profiles the winners and losers, spats between the judges, etc.
At the end of the "season," a final recap in both an online and a special print edition is published. Again, this is funded by the same sponsors as part of the series package, but is also available for sale to interested single-copy buyers.
As they say in the vernacular, "that's what I'm talkin' about" when I discuss convergence and the future of media. Forget format and concentrate on what your real product is. For magazines, the real content is the audience, isn't it?
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Most RecentMost Recommended Comments (2)
at 06:55 on April 30th, 2007
biverson, this is indeed an interesting proposition. Almost like "just-in-time" branding. Temporary web presences - like flashmobs - arise and disappear as floods of similarly-minded Google searchers create global neural networks of awareness.
Hmm.
at 16:06 on April 30th, 2007
biverson (or should I call you Marshall McLuhan?) this is great as usual. Thanks for introducing us to mind-expanding media news time and again.