The Lesson Learned from Edelman's Woes...

Then, Edelman-gate breaks. The Edelman PR firm 'fessed up to creating and maintaining blogs that appeared to feature honest grassroots opinion in support of their mega-client, Wal-Mart. The blogs were disingenuous and ran contrary to the influential PR firm's own stated commitment to integrity and transparency.
 
If you don't think defenders of the old media will use Edelman as an example of why Joe Average needs them to separate the wheat/truth from the chaff/PR, you're probably wrong.